1. All sell, no engagement

You know, the ones who put up endless links to their website/latest offer/picture but as far as engagement goes there isn’t any? 

Worth noting that on Twitter, even if you are engaging (i.e. having @mention conversations), if you don’t have many mutual followers, most followers will just see the links that you are pumping out – what message is that sending to them?

2. Automating too much

Automatic feeds of blog post, auto-DM’s, all pumped out without calls to action or personalisation – for me it’s a missed opportunity. Add a call to action to a blog post you’re tweeting about, ask a question on Twitter but put it in a poll on Facebook. A little more work = greater return.

And sure, use a scheduling app in moderation to space out your content (I use Buffer, it’s simply awesome!), but you need to intersperse those tweets with lots of engagement (remember, you are human, not robot).

3. Repeating the same posts on all sites

Yes, there are tools such as Tweetdeck and Hootsute which allow you to easily post across the main social media sites, BUT remember that each site has it’s own style, tone, post frequency and length. 

Far better to spend a few minutes checking with sites the post is suitable for and then changing it up to suit the site and your audience.

4. All about me, not you

When you’re at an event and you get talking to someone who dives into telling you their life story, their latest stresses and strains and after 20 minutes they draw breath … you make your excuses and leave, sharpish! 

Social Media is no different – if you make it more about your audience than yourself, you’ll be putting out a much more appealing proposition.

5. No focus

The scattergun approach, where you see so many different kinds of posts from one user that it creates noise in your stream, it doesn’t add value. The result? Followers unfollow or hide your posts over time, in favour of those providing value, offers, fun and personality.

Concentrate on niching your efforts, try to appeal primarily to a different segment of your entire audience on each site and providing them with what they want, not just dishing out all your company news across all sites, whether it’s relevant to them or not.

All of the points above can be addressed by focusing on what your objectives for using social media are (on each site and overall), what time you have to dedicate to it and as a result, what’s realistically achievable.

There’s many more social media no-no’s out there, what’s your pet hate?

And if you like the post, why not share it?

Jan

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Image courtesy of zazzle.com

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